The song “Cowboys Cry Too” features heartfelt lyrics, twangy guitar, and fiddle. The voices of the two stars blend beautifully, especially in the chorus: “I never knew cowboys cry too.”

Noah Kahan sings about his struggles with emotions, mentioning how he wished he could shut off his feelings like his dad did. He reflects on trying to escape sadness but realizing that pain is unavoidable.

Kelsea Ballerini shared a video the day before the song’s release, showing her excitement as she listened to it in her car with her boyfriend Chase Stokes and their dogs. She announced, “Good morning! ‘Cowboys Cry Too’ is on the radio!”

The duo gave fans a short notice before releasing the song. Ballerini posted the cover art on social media, expressing her pride and excitement for this new chapter in music. Kahan echoed her enthusiasm, sharing her announcement on his Story.

This emotional duet comes about a month and a half after their joint performance at the 2024 Academy of Country Music Awards. Kahan recalled meeting Ballerini for the first time in February during Grammy Week. He felt out of place but appreciated how Ballerini made him feel comfortable. He admires her for her special voice and genuine songwriting, which makes her songs relatable.